Digital marketing is the practice of promoting products or services using digital technologies, primarily on the internet. It encompasses a range of strategies, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and more. The key advantage of digital marketing lies in its ability to reach a targeted audience, track results in real-time, and adjust strategies accordingly. Businesses utilize digital marketing to increase brand awareness, generate leads, drive website traffic, and ultimately boost sales and revenue. Its dynamic nature allows for constant innovation and adaptation to changing consumer behaviors and technology trends.